Michelle Lee initials

Portfolio & Samples of Work

Your website isn't 'just a website'. It's your business clarified and your brand customized to showcase what you do best. I work with you to make that happen as you grow.

Liminal Psychology

Client: Maria / Psychology / liminalpsychology.ca

'BUILD IT FOR ME' PKG

  • Full redesign, moving the site from a Canva website to WordPress with a new host provider.
  • New logo design and content structure, advising on imagery and copy, using Divi for theme building.

Hillel Ontario

Client: Hillel Ontario / Non-Profit / hillelontario.org

'BUILD IT FOR ME' PKG

  • Full redesign and restructuring of Hillel Ontario's site architecture, moving from a network setup to a single site with conditional content for each campus.
  • Site was migrated to a new host provider, old site archived as a subdomain and a staging site for testing, moving from Divi to Thrive Themes
  • Complete instructional videos for the Hillel Ontario team to understand and maintain the website going forward.

True Veda

Client: Ash / Ayurvedic Supplements / trueveda.com

'BUILD IT FOR ME' + 'On Your Team' PKG

  • Full redesign and restructuring of True Veda's eCommerce site to fully showcase products adding filtering, subscription bundles and product bundles while moving from old purchased theme to Thrive Themes Suite.
  • Customized checkout process with plugins such as CartPops, FunnelKit along with geolocation and multiple currencies with shipping by region.
  • Complete instructional videos for the True Veda team to understand and maintain the website going forward.

SketchUp for Interior Designers

Client: Tammy / Interior Designer & Course Instructor / sketchupforinteriordesigners.com

'BUILD IT FOR ME' PKG

  • Full redesign and restructuring of Tammy's site for professional design, clearer offerings of her courses and instruction on using Thrive Themes Suite for strategy and maintenance.
  • Migrated all ThriveCart customers to WooCommerce subscriptions and fully integrating with Thrive Apprentice for customer signup, login and cancellation processes.
  • Restructuring and building student course area for students to manage accounts and have easy access to courses with Thrive Apprentice.

Award-winning design, 2022!

Jaelle Francoeur

Client: Jaelle / Documentary Photographer / jaellefrancoeur.com

'BUILD IT FOR ME' PKG

  • Full redesign and restructuring of Jaelle's site for professional design and clear offerings of her services, moving her from Divi page builder to Thrive Themes Suite.
  • Website built in French as Jaelle is based in Saguenay, Québec.
  • Priority was to showcase her photos and services like an online magazine spread.
  • Winner of Bluehost 2022 Creators Award

FTJCo - Fairtrade Jewellery

Client: FTJCo / Toronto Fine Jewellery / ftjco.com / Shopify

'On Your Team' PKG

  • Implementation of a new Shopify template - migrating, upgrading and integrating features from the old site.
  • Customizing and building new elements in Liquid to improve user experience and redesigning standalone pages.
  • Priority was to bring the website to represent elegance and excellence of the brand and company.

Moments Famille

Client: Anouk / Documentary Family Photographer & Educator / momentsfamille.ca

'BUILD IT FOR ME' PKG + WPLS Membership

  • Migrated Anouk's site from Weebly to WordPress for efficiency in automations, professional design, as well as new logo and graphic elements to grow her business and brand.
  • Built site in French and integrated WeGlot to provide English translation as Anouk is based in Sherbrooke, Québec, providing education and services in both languages.
  • Provided in-depth training while moving Anouk to WordPress Learning Space training platform for continued support.

Mighty Mom

Client: Jessica / Prenatal & Postpartum Fitness Instructor / mightymom.ca

'BUILD IT FOR ME' PKG + RETAINER

  • Migrated Jessica's site from Wix to WordPress to support her growing business with professional design, restructuring her content and to automate processes.
  • Focused on continuous improvement in her content and how to present her offerings with clarity and effectiveness, increasing her bookings for private clients.
  • Custom built sales process for easy payments + automated waiver process.

Zero Point Tai Chi

Client: Jude / Tai Chi Teacher / zeropointtaichi.com

'On Your Team' PKG

  • Restructured Jude's Services section to be clear in what he offers and break up his content to be digestible and more readable.
  • Each month we focused on one major change to support upcoming programs and launches and continuously align his brand and focus to the right audience.
  • We worked with his current design to refresh pages while working towards new site redesign to be built over a few months, switching from Beaver Builder to Thrive Themes.

Melisine

Client: Melisine / Business & Photography Coach / melisine.com

'Learn + DIY' PKG + Custom Course Platform

  • Switched Melisine.com to a new page and theme builder, teaching Mel how to use and design on her own.
  • Built custom course platform using the LearnDash LMS + Thrive Themes to create a course and membership area to move away from the default view (much like Teachable) to create a beautiful customized learning platform.
  • Consultation on new page designs, website architecture and content layout.

Linda Ugelow

Client: Linda / Speaking Empowerment Coach & Author / lindaugelow.com

'On Your Team' PKG

  • Linda's existing site needed a complete design refresh and clean up. We focused on clarifying her offers while redesigning sales pages.
  • We prepped for her book launch and reworked her homepage to help focus her messaging and services.
  • Working with over 100 pages, we cleaned up her database of pages she no longer needed, building templates and a brand new theme with Divi.

Dr. Kim Abog, ND

Client: Kim / Naturopathic Doctor / kimabog.com

'On Your Team' PKG

  • Kim had an existing website using Thrive Themes that needed a design and content refresh with new brand colors and visuals visuals that further clarified her brand positioning and target.
  • Focused on reorganizing her content and offerings that would be easy for her clients to understand.
  • Began focus on her second project - The Body Peace Project - to launch soon.

Fluid Soma

Client: Meryem / Somatic movement Coach / fluidsoma.com

'BUILD IT FOR ME' PKG

  • Migrated Meryem's site from Wix to WordPress on Bluehost servers.
  • Built a purchase + waiver signing process that sends a confirmation to the client and Meryem along with a PDF version of the signed waiver.
  • Migration included a design refresh to brighten up the brand colors as well as reworking templates to better showcase Meryem's content and offerings.

Zuiver Sterilization

Client: Dane / Entrepreneur / zuiversterilization.ca

'BUILD IT FOR ME' PKG

  • A brand new product borne out of need from COVID-19, Dane and team needed a brand new website to spread the word on effective sterilization services and products.
  • Full design and WordPress structure for new design, consulting on online brand presence, marketing and content organization and language for clarity on marketing a new service.
  • Created templates and conducted training for Dane and team to continue maintenance after launch.

FYV Mexico

Client: Margret / Chef & Author / fyvmexico.com

'On Your Team' PKG

  • Margret called for urgent help with her website while she was in DIY mode. 
  • We discussed how she would like to expand and grow her business during the pandemic to move her services online.
  • She decided to start fresh with a brand new redesign and build as she grows including developing her podcast & membership program.

I'm not just a designer —
I'm a user experience architect, web developer  and white space lover at heart. Working on your website means working on your business and all the geeky things that go on behind the scenes. Let's see how we can work together.

Book a complimentary consultation

My other passions...

Wayfindergirl

Photography & Prints / Wayfindergirl.com

Wayfindergirl is a place to showcase my travels, love of photography and sell prints of my favorite places and shots using Woocommerce and NextGen Pro.

Aroha Nui

Wedding Coordination / arohanui.co

For over 15 years, a side hustle of mine was as a wedding planner and coordinator. Aroha Nui is a simple website to remember past couples through blog posts and for couples to schedule a consultation using the third-party scheduler, Acuity.

testimonials

What they say

UX/Web Design

Meryem Alaoui

Somatic Movement Coach

Michelle worked on transferring my site from Wix to WordPress. She really listened to my needs and we had regular meetings to review the work every step of the way. She communicated with me regularly and it was super easy to have access to her. And her overall energy was calming and reassuring. She answered all my questions promptly and dealt with website issues even post launch. I'm so happy with Michelle's work and I know that I will work with her again for future design needs.

UX/Web Design

Ash Mistry

True Veda.com

Throughout the process, Michelle maintained open lines of communication, ensuring that she fully understood our vision and objectives. She actively listened to our ideas and provided valuable insights and suggestions to enhance the overall user experience. Michelle's ability to translate our goals into a functional and aesthetically pleasing website is truly commendable. She navigated through any challenges that arose with ease and efficiency, always finding innovative solutions to ensure our website's optimal performance. Her attention to detail and commitment to delivering a flawless end product is truly remarkable.

>